Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. Read this article to Create an Interactive Slideshow . Interactive marketing allows you to break down the barriers static content types present and unlock more creative ways to tell your brand’s story. Fill in the missing words . Here’s a look at different types of interactive content and how you can leverage them. Course Presentation. Categories: Blog • Customer Engagement • Digital Marketing • Editor's Pick 155 views Syed Balkhi. A strategic marketing and branding expert, Ryan helps Elevation Marketing’s clients solve their problems and achieve their business goals through integrated marketing solutions distinguished by research, storytelling, engagement and conversion. Quizzes. PERSONALITY TESTS 8 32. Today, we circle back to this topic and provide you with three types of interactive content to incorporate into your B2B marketing strategy. Four Types of Interactive Content That Can Help You Achieve Your Marketing Goals. Nike’s Lidyana microsite combines video, branching logic, and shopability to deliver a fully immersive, customized experience. Every marketing team shares similar goals. Through engaging in the post or posts, the participants receive real-time, hyper-relevant results that they actually care about or highly interest them. It shows guides by default but these can be deactivated (for instance when processing ink from an outside source that is not aligned on the guides). Preview and explore these content types below. Types of Interactive Content. This type of interactive content is also a great way to reach out to business clients. Interactive content is most commonly used on landing pages, social media platforms, microsites, and blogs (2) 18. LinkedIn Twitter. Interactive Map. They’re reported to do especially well for attracting early-stage buyers, or for just increasing brand awareness. 3. As we gain new digital tools, the options for interactive content are always evolving, but there are some common types of interactive content that have proven very effective for engaging audiences. Quizzes are quick to produce; they help people feel good about themselves; and they are very shareable. Interactive videos are another great way to integrate interactive content, utilizing the medium that's showing the most reach and engagement of any content type. Other Interactive Content Types. Agamotto. They are a great way of attracting your audience and boosting engagement. It is incredibly effective and uses several principles of psychology that influence human behavior like curiosity, FOMO, and the Near Miss Theory. Interactive videos can include click-throughs to landing pages, quizzes, or play certain sections based on the viewer’s choices. By definition, interactive content refers to digital content that a user engages with. Create videos enriched with interactions. Like traditional marketing content, quizzes can provide your prospects with an educational experience. Here are nine types of interactive content to consider for your business in 2019: Powerpoint Infographics Templates Kit $ 19.00 Provided By : Infographic B2B Add to cart; Blog Post Image Canva Templates $ 9.00 Provided By : Team Visual Contenting Add to cart; Vector Infographic Templates Kit $ 21.00 Provided By : Infographic B2B Add to cart; 1. Contests came in as the third most common type of interactive content in the CMI/Ion Interactive study. Download Now. Interactive Videos. The variety of types of interactive content allow consumers to directly engage with your brand in ways that benefit the actual consumer. Interactive Ink SDK currently supports the following content types: Text ("Text") - Simple block of multi-line text (including possible line breaks), responsive reflow. NFL.com 31. The top 5 types of interactive content are: Assessments; Calculators; Contests; Quizzes; Interactive infographics; Interactive content is one of the best ways to differentiate from competition and engage with your audience. Interactive content can be just about anything that engages a consumer and provides … Many readers enjoy entering contests, especially if there’s a valuable prize. Its a type of content that requires a users action, input or a response to generate a result, activate and/or tell a story. Of all the interactive content types, quizzes are the most ubiquitous. And it kicks some real butt in the content world. Quizzes are a popular way of getting users engaged with your content. Interactive infographics will provide static results in an engaging and more attractive way. Forbes described the company’s offering “The social content sensation of the year.” Much like the ubiquitous BuzzFeed, the company’s magnetic force is fun, interactive activities, which clearly appeals to the connected generation. Share: Discover: content, content marketing, engagement, insight, marketing. Automated diagnostic tools. What type of interactive content are you going to create? 1. Enter interactive content. Contest. By identifying the unique challenges of your B2B buyers, you can create quizzes that offer them practical, customized solutions in the form of quiz results. Interactive content marketing grabs the audience’s attention and doesn’t let it go by involving the individual in the content. Polls, Quizzes, and Trivia. 7. Here the users can learn visually and engage with the infographics. Calculators. Here are 4 examples: 1. The most clever of the bunch understands there is a newer type of content referred to as interactive content marketing. Unlike reading an article or watching a video, they have to click, drag, or otherwise interact with the page or content to see the full information. The more consumers engage with your brand, and the more useful your brand is to the consumer, the more likely it’ll be they go to you as opposed to a competitor. Interactive Video. What types of interactive content will you add to your website? Consider an interactive … Types of interactive content to get you started 7 visit zembula.com 2. Some of them are discussed below. Create vertically stacked expandable items. They’re a great way to encourage user-generated content and increase brand engagement. This middle and bottom-of-the funnel content showcases your offering with free tools that provide value to your audience. H5P makes it easy to create interactive content by providing a range of content types for various needs. Content marketing has become one of the most powerful digital marketing strategies for businesses of all sizes and industries. Ryan Gould. Read this article to Create an Interactive Video. Interactive Video. Interactive websites . Here’s a list of 5 types of interactive content to supercharge your content marketing. Tools are a great form of interactive content that brings your audience back to your site. Whether you're driving social engagement, building brand awareness, driving traffic to your site, showing off a new product, or even improving your SEO through earned links and press mentions, interactive content can help you achieve your marketing goal. Interactive content is the type of web content that requires the users’ or participants’ active engagement instead of just simply watching or reading. From stand-alone microsites, engaging quizzes or calculators embedded on a web page to polls and custom made content, there are many different interactive content types. And most consumers want a dialogue with brands rather than a one-way barrage of long, impersonal content. Interactive Videos: Videos have become a favorite content strategy for many marketers with 64% of consumers saying “watching a marketing video on Facebook has influenced a purchase decision.” A Neil Patel blogpost observes that product videos can increase purchases by 144%. Let us know in the comments. WPBeginner. Cost calculators are hugely popular. Free Download The Ultimate Guide to Content Marketing for Business . Common Types of Interactive Content. The top five most effective types of interactive content for the middle of the funnel are: calculators, interactive white papers, interactive eBooks, interactive lookbooks, wizards (2) 17. It’s not that we don’t live, love, and share quizzes. Interactive infographics and whitepapers and about giving out valuable data. Today, there are different types of interactive content used by many websites. You can also collect email addresses because you need to inform the winner, right? Source: Nike. This piece focuses on interactive content beyond online test-taking. However, unlike ebooks and whitepapers, a quiz is broken down into smaller, more digestible pieces of information. Types of Interactive Content 22. Using interactive content pieces can help you earn valuable links. In the last decade, there has been a fundamental shift in … 1. The most common types are self-assessment tools, calculators and automated diagnostics. Supported content types. A recent study by Content Marketing Institute shows that 81% of content marketers say it grabs more attention than static content. 43 Interactive Content Types . Zembula is an interactive content creation platform for email, SMS, and social media.Our first interactive content type, Scratch-it, is a digital scratch-off that reveals a hidden image and call-to-action. Lets look at … Advanced fill the blanks. Every business will have to address its content strategy in a unique manner, but here are some specific types of interactive content you may consider using this year: 1) Cost Calculators. The Test Drive Interactive Content Type offers “pay-it-forward” utility to visitors with calculators, graders and tailored offerings. Although they require more resources and time to develop, when completed, they are the ultimate evergreen link earners. Interactive Infographics. Interactive websites engage and inspire your potential customers to explore content in a way regular blog posts don't. They want to reach new customers, boost engagement, and increase conversions. Examples of Interactive Content Marketing Types Quizzes. This post isn’t about quizzes. Based on firsthand and secondhand data, here are 4 emerging types of interactive content that seem primed to take off over the coming months. With over 10 years of experience, he’s the leading WordPress expert in the industry. Even those are only the tip of the iceberg in terms of what’s possible with interactive content and a little imagination. The NFL absolutely believes in interactive content as their homepage boasts five different types of interactive polls. 1. Infographics are more of a short, graphical representation on the topic. Interactive content achieves all three objectives with ease. On the other hand, whitepapers are a report or a guide on a complex issue. However, when it comes down to developing your strategy, it can be difficult to decide which types of content marketing you want to use to grow your business. It’s that you already know they are wildly popular, hugely successful, and a must-do in your marketing plan. Accordion. Personality tests are questionnaires designed to reveal aspects of an individual's character or psychological makeup. Want to find out what your audience really wants, or what their opinions are? Here are five types of interactive content … These are a bit less interactive than calculators or quizzes, but there is definitely input from the users. More Than Quizzes: 3 Types of Interactive Content That Drive Leads. 5 Types of Interactive Content to Help Boost Engagement . Asking users to answer simple questions related to a piece of content they just read can help make your core message stick in their minds. 5 Types of Interactive Content to Attract Valuable Links. Create a presentation with interactive slides. Rather than simply tell your story to your audience, interactivity lets you have a conversation with them. Playbuzz is an Israeli-based company focused on enabling publishers to create and distribute a variety of playful interactive content types. They can vary from a simple outcome based quiz (in essence a diagnostic that predicts your management style, the decade you were born, or your Hogwarts House) through to quizzes that are effectively assessments. 1. 1. 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